On The Road Again: Mariah Carey "Music Box"

sábado, 28 de septiembre de 2019

Mariah Carey "Music Box"

Music Box is the third studio album by American singer Mariah Carey. It was released by Columbia Records on August 31, 1993, in North America. The album comprises ballads primarily co-written by Carey and Walter Afanasieff, with whom she had previously worked on Emotions (1991), and a few urban dance tracks. During the course of the album's development, Carey wanted to broaden her audience, choosing a more pop/R&B oriented sound. During this time frame, she experimented with different musical instruments, leading the album's sound away from her more contemporary previous two efforts. Two unused tracks from the album sessions were released as B-sides: "Do You Think of Me" and "Everything Fades Away".

In order to successfully take the album in a new direction, Carey and Afanasieff sought out new and innovative producers, as well as some from Carey's previous releases. Kenneth "Babyface" Edmonds first began working with Carey on Music Box, where he helped produce some of the album's softer and more melodious tracks, as well as being part of the songwriting process. Additional writers and producers were Robert Clivillés and David Cole (a pair also known as C+C Music Factory) and Daryl Simmons. While the album featured a range of music producers, the bulk of the songwriting was done by Carey and her writing partner, Walter Afanasieff. In future projects, they would continue writing material for Carey's albums, until her 1999 release Rainbow, where he is absent from the writing credits.

Four singles were released from the album. The first three, "Dreamlover", "Hero" and "Without You", became worldwide chart-topping singles, the latter becoming Carey's highest charting international single of her career. "Without You" became Carey's first number-one single in most European markets and reached the top three in the United States. To promote Music Box, Carey embarked on the short but successful Music Box Tour which traveled to select cities in North America. Carey was nominated for Best Female Pop Vocal Performance for "Dreamlover" at the 1994 Grammy Awards and received the same nomination for "Hero" at the 1995 Grammy Awards.

After its release, Music Box received generally mixed reviews from music critics. The album faced criticism regarding Carey's more mellow and lazy tone in comparison to her previous work. Commercially, the album reached number one in Australia, Austria, Belgium, Denmark, Finland, France, Germany, Ireland, the Netherlands, Portugal, Scotland, Switzerland, the United Kingdom, and the United States. The Recording Industry Association of America (RIAA) certified it Diamond, for shipments of ten million copies across the United States. Music Box remains Carey's highest seller with 28 million copies sold worldwide and is one of the best-selling albums of all time.

In 1988, Carey was discovered by Tommy Mottola, CEO of Columbia Records, and was promptly signed to the label. Carey's self-titled debut studio album, released the following year, focused on re-recording and mastering several songs she had already written in high school alongside classmate, Ben Margulies. Aside from the seven songs taken from Carey's demo tape, four other tracks were written and produced by the former and an array of famed record producers. The album was complimented by critics, who called it a mature debut, full of various genre influences ranging from pop, R&B and soul. The album became a commercial success, selling fifteen million units globally. While making a strong impact on pop music, Carey became interested in altering her sound, and deviating from pop music for her second studio effort, Emotions (1991). Following the success of her debut, Columbia allowed her to take more control over her musical departure, enabling her to change her genre infusions, melodies and production.

With Carey in the captain's chair, having more control than she had on any other album, she took the album in a new direction, alongside Afanasieff. For Carey's third studio effort, she enrolled the help of a range of songwriters, as well as record producers. Aside from Afanasieff, Kenneth "Babyface" Edmonds, a man who would collaborate with Carey often in the near future, also took part in the project. Babyface, who helped produce much of the album, also co-wrote a track with Carey titled "Never Forget You", a song that was released as a B-side to "Without You" exclusively in the United States. The album, which consisted mostly of slower ballads (with the exception of "Dreamlover", "Now That I Know", and "I've Been Thinking about You"), contained collaborations with some carry-on producers and writers from Emotions. Of these were Clivillés & Cole (of C+C Music Factory), who co-wrote the track "Now That I Know", a danceable pop ballad, which used similar formulas and synthesizers from tracks on Emotions. Another writer–producer that worked on the album was David Hall, who with Carey wrote the U.S. single "Dreamlover".

During the album's recording, Carey worked with several different musicians and producers, aside from Walter Afanasieff, the only hold over from her debut. On the album's first track "Dreamlover", Carey worked with Dave Hall throughout the song's entire production. In order to help with some of the song's arrangements, Mottola enrolled the help of Walter Afanasieff, who took on the completed track and transformed it into a more commercial hit.

Emotions contains influences from mostly 1950s, 1960s and 1970s balladry and gospel, as well as her continued work of R&B and soul. The album, while praised by some as more mature and raw, failed to reach the critical or commercial heights of her debut effort, while selling far less and failed to introduce Carey into a different market. Following these events, Columbia decided to try to market Carey in a similar fashion to her debut, only having her produce a more commercial and radio-friendly album. Their plans were to tone down Carey's vocals, and soften the album's production, leaving a more contemporary pop/R&B record. Agreeing to the change, Carey and Afanasieff began writing and recording material for her third studio effort, Music Box.

One of the noticeable differences from Music Box and Carey's previous albums is its sound. The album was described by Afanasieff as a softer and more pop-oriented album, "filling the songs with air", and allowing far more space in the overall sound. Another noticeable change is in the album's production. When Mariah Carey was released, critics took notice of its "overly produced" and "studio perfect" quality, where in comparison, Emotions maintains a "raw, live sound." Music Box however, falls in between the two, a decision made by Carey during the album's production. She would layer each track with live backing vocals, so not to sound too overly produced, but still kept the inclusion of musical synthesizers.

According to Marc Shapiro, Music Box reflects signs of Carey's vocal maturity, as well as representing an album she was truly proud of. The album's first single "Dreamlover" was described as a "slight piece of pop fluff," representing a more commercial side to Carey than the "more ambitious," "Vision of Love". Critics believed the song's chart performance was due to its summer release, as people were still looking for a "not-too-heavy" and more diverse sound. The song's composition was described as "mid tempo and mildly dance-able," with Carey's voice being called "perpetually happy," like a "little-girl voice."

"Hero", the album's second single, was one of Carey's most inspirational ballads at the time. The song is described as "a lush ballad", with Carey making use of her impressive, "lower alto register." As one of the more emotional tracks on the album, "Hero" builds emotion, verse through verse, where the lyrics and melody finally "broke through." "Anytime You Need a Friend" is another pop ballad in which Carey would, "let her voice roam free", a feature critics felt lacked on the album. The song featured "rough and low vocals", as well as some glimpses of Carey's upper registers. As with most of the songs on Music Box, the lyrics boast a positive message, and it is the only song on the album to feature traces of gospel-inspired vocals throughout the chorus.

The album's title track, "Music Box", is another ballad Carey wrote with Afanasieff. The song is described as one of Carey's more difficult compositions, due to its "softness". The song requires a great deal of legato to keep "the tunes softness and sweetness, without resorting to volume." Carey's vocals on the track are defined as "soft and controlled," managing to maintain the delicate balance in a manner that seems effortless, floating easily over the keyboard and the shimmer of the guitar. Lyrically, due to the song's message of "commitment and promise," and the "tinkling music-box line played on the synthesizer," the track gives the sensation of a wedding vow recital. "Never Forget You" is a slow song, further connecting it to the song's message of "lamenting the loss of love, in a very tender way." The song contains keyboard notes that hover over the verses and allow Carey to indulge in her backing vocals. It was described by Nickson as a "stand out track," one that could have easily become a hit single, "with an appeal that would have easily transcended generational barriers."

To promote the album, Carey embarked on her first headlining concert tour, the Music Box Tour. Due to stage fright, Carey had not toured to promote her previous albums and did not originally plan a tour to support Music Box. However, after the continued success of the album and persuasion from Tommy Mottola, Carey agreed. Because Carey did not feel physically or emotionally ready for an extensive tour, six concerts were scheduled, each with many days in between, in order to give her voice time to rest. An extra performance at Proctor's Theatre was planned; there, Carey filmed the one-hour special Here Is Mariah Carey for release during the Christmas season.

When tickets went on sale, the concerts did not sell out instantly but sold at a healthy pace. On the opening night, she sang at the Miami Arena. Approximately two-thirds of the venue's capacity was filled, which worried Carey's management. However, Carey did not seem to mind and began the show with high spirits. The first show in Miami received scathing reviews; subsequent shows sold out of tickets and attracted rave reviews.

Aside from touring for the first time in her career, Carey visited various American and European television programs, performing different singles from the album. In late 1993, Carey appeared on The Arsenio Hall Show, performing both "Dreamlover" and "Hero." Other 1993 performances included "Hero" on The Jay Leno Show and "Dreamlover" on her fourth visit to Top of the Pops. Carey continued promoting the album in 1994, performing "Without You" on a fifth visit to Top of the Pops, as well as visiting France, Germany, Japan, Spain and Sweden. In the midst of the Music Box Tour, Carey had already begun working with Walter Afanasieff on her holiday album Merry Christmas, which was to be released during the Christmas season of 1994. Additionally, Carey and Affanasieff reportedly began experimenting with ideas and music for Carey's 1995 album Daydream.

"Dreamlover" was released as the album's first single on July 27, 1993. The single debuted at number thirteen on the Billboard Hot 100, and due to its massive airplay, the song reached the top of the Hot 100, staying there for eight weeks. Dreamlover topped the charts in Canada, and reached the top-ten in many other countries. The song was certified Platinum by the Recording Industry Association of America (RIAA), denoting shipments of one million copies, as well as receiving a Gold certification in Australia and New Zealand. The music video for "Dreamlover" featured "summer scenery," with scenes of Carey swimming in a pool by a waterfall, lying in a bed of sunflowers, as well as singing in front of hip-hop dancers. The video tried to capture, a "home video" feel, adding to the song's subtle and airy nature, something that only helped the song dominate the charts "Hero" served as the album's second single, and was released on October 19, 1993. Music critics praised the song, calling it her most directly inspirational song since "Make It Happen". The song topped the charts in the United States and the top-five in many other major music markets. The music video for "Hero," featured footage from Carey's concert at Proctor's Theatre, as was done for Carey's following music video for "Without You."

"Without You", the album's third single, became the biggest international hit of Carey's career. "Without You" reached number three in the United States, but experienced its real success throughout Europe. The song became Carey's first number one chart topper in France, Germany, Sweden, Switzerland and the United Kingdom, propelling the sales of Music Box throughout the world. Carey brought the song renewed popularity, through her highly successful adaptation. It became one of the "fifty most-played songs of the year" and even outsold Harry Nilsson's version, receiving many awards and recognition. "Anytime You Need a Friend", the album's final single, experienced success on the charts, reaching the top-ten in many countries, as well as peaking at number twelve in the United States. It became the second single in Music Box to perform better throughout Europe than in the U.S.

Music Box entered the US Billboard 200 at number two, with 174,000 copies sold. In its fifteenth week after release, the album topped the chart and enjoyed its highest sales week in December, selling 295,000 copies in its first week atop, 395,000 the following week and peaking with 505,000 copies sold in year's final week. It stayed at the top for eight non-consecutive weeks. It remained in the top ten for thirty-one weeks and on the Billboard 200 for 128 weeks (more than two years, longer than any other of her albums), re-entering the chart three times. The album also reached number one on Top R&B/Hip-Hop Albums. Music Box was the second-best selling album in the United States in 1994, only behind Ace of Base's The Sign. In the United States, Music Box became Carey's best-selling album at the time, being certified Diamond by the RIAA, denoting shipments of ten million copies.

The album became a success in Canada, peaking at number two on the charts and being certified seven-times Platinum by the Canadian Recording Industry Association (CRIA). Music Box became Carey's best-seller in Europe, topping the charts in Australia, Germany, Switzerland and the United Kingdom. In Germany, it became her highest-charting album, spending eighty weeks on the German Albums Chart, eleven of which were spent at number one. Germany's sales of the album were also very impressive, with a certification of double-Platinum by the International Federation of the Phonographic Industry (IFPI), for shipments of one million copies. In the United Kingdom, Music Box remains Carey's highest seller, topping the UK Albums Chart and being certified seven-times Platinum. It became a million-selling album in France, receiving a Diamond certification and topping the French Album Charts. Sales in France have been estimated at 1,418,100. Music Box was certified six-times Platinum in the Netherlands.

In Australia, the album spent 18 non-consecutive weeks at number one, and was certified 12-times Platinum by the Australian Recording Industry Association (ARIA), denoting shipments of 840,000 copies. The album finished at number one on the (ARIA) 1994 End of Year Chart. In Asia, Music Box became one of the best-selling albums of 1994, selling 2.2 million copies in Japan alone. Sony Music's marketing director Andy Yavasis claimed sales of 600,000 in South Korea, 150,000 copies in Taiwan, 110,000 in Singapore and 100,000 copies in Hong Kong by July 1994. Music Box has sold 28 million copies worldwide, and is one of the best-selling albums of all time.

Track list: