Along with 1986's "If You Leave", "Enola Gay" has been described as OMD's signature song. The single was an international success, selling more than 5 million copies, while the track became an enduring hit.
Typical of early OMD compositions, the track does not feature a vocal chorus, and is recognisable by its strong, distinctive lead synthesizer hook and ambiguous lyrical content. Most of the melodic parts were recorded on a Korg Micro-Preset, and the drum machine sound was "about the last thing to go on" the recording. The song is based on the 50s progression, which repeats throughout the entire song.
Keyboardist Paul Humphreys and OMD manager Paul Collister were not fans of "Enola Gay" (the latter originally threatened to resign if it were released as a single). Collister did, however, believe it was a surefire hit – a view that drummer Malcolm Holmes did not share. Initially proud of the song, McCluskey's confidence wavered: he re-recorded his vocal, but was dissatisfied with the final mix of the track.
The song is named after the Enola Gay, the USAAF B-29 Superfortress bomber that carried Little Boy, the first atomic bomb to be used in an act of war, dropped on the Japanese city of Hiroshima on 6 August 1945, killing more than 100,000 of its citizens. The name of the bomber itself was chosen by its pilot, Colonel Paul Tibbets, who named it after his mother, Enola Gay Tibbets (1893–1983), who had been named after the heroine of the novel Enola; or, Her fatal mistake.
The lyrics to the song reflect on the decision to use the bomb and ask the listener to consider whether the bombings were necessary ("It shouldn't ever have to end this way"). The phrase, "Is mother proud of Little Boy today?", is an allusion to both the nickname of the uranium bomb, as well as the fact that pilot Paul Tibbets named the aircraft after his mother. The phrase, "It's 8:15, and that's the time that it's always been", refers to the time of detonation over Hiroshima at 8:15 am JST; as many timepieces were "frozen" by the effects of the blast, it becomes "the time that it's always been". The song was also released during controversy surrounding Prime Minister Margaret Thatcher's decision to allow US nuclear missiles to be stationed in Britain.
McCluskey stated that he "wasn't really politically motivated to write the song", which was informed by a fascination with World War II bombers. He hoped the track "conveyed an ambivalence about whether it was the right or the wrong thing to do".
The music video begins by showing speeded-up footage of clouds passing through the sky. After the opening riff, which is shown as just the keyboardist's hands playing it whilst being animated using digital rotoscoping, it shows a transparent video image of McCluskey vocalising and playing a bass guitar. The still photo from the album cover is taken from the video.
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