The Beatles' recording contract that began May 1962 with Parlophone in the United Kingdom gave the parent corporation EMI Records rights to offer any of the group's recordings to the various labels EMI owned in many countries of the world. However, EMI's United States subsidiary, Capitol Records, declined to release the "Please Please Me" single. Following this, Transglobal, an EMI affiliate that worked to place foreign masters with US record companies, negotiated with several labels before Vee-Jay Records signed a licensing agreement giving it the right of first refusal on Beatles' records for five years. As part of that agreement, even after its singles releases of "Please Please Me" and "From Me to You" failed to chart above No. 116 on the Billboard Hot 100, Vee-Jay planned to release the Please Please Me album in the US, and received copies of the mono and stereo master tapes in late April or early May 1963.
Originally, Vee-Jay considered releasing the Please Please Me LP unaltered, as it appeared in the UK. A surviving acetate made by Universal Recording Corporation of Chicago, probably in May 1963, contains all 14 songs in the same order as on the UK album, with the title still listed as Please Please Me. But in keeping with the American norm of a 12-song album, Vee-Jay chose instead to omit "Please Please Me" and "Ask Me Why" (which had comprised the first single release) and change the album's title to Introducing... The Beatles. Also, the engineer at Universal in Chicago thought that Paul McCartney's count-in at the start of "I Saw Her Standing There" was extraneous rather than intentionally placed there, so he snipped the "one, two, three" (leaving the "four") from Vee-Jay's mono and stereo masters. Except for those omissions, the order and contents of the album were untouched, resulting in a US album that bore the closest resemblance to a British Beatles LP until Revolver in 1966.
Preparations for the LP's release continued in late June and early July 1963, including the manufacturing of masters and metal parts and the printing of 6,000 front covers. But, despite the claims of many older Beatles books and discographies that Introducing... The Beatles was first released on 22 July 1963, no documentation exists to confirm that the album was released at any time in 1963.
A management shake-up at Vee-Jay, which included the resignation of the label's president Ewart Abner after he used company money to cover gambling debts, resulted in the cancellation of the release of Introducing... The Beatles and albums by Frank Ifield, Alma Cogan and a Jewish cantor.
Vee-Jay's financial problems forced it to take care of its most pressing debt first. Because the Beatles and Ifield were low priorities, the label chose not to report royalties on their sales. As a result, Transglobal declared its contract with Vee-Jay null and void on 8 August 1963. The next single, "She Loves You", was licensed by Transglobal to the Swan label of Philadelphia.
On 14 December 1963, Billboard magazine mentioned that Capitol Records planned an all-out promotional campaign for the Beatles in the United States. Following that, the single "I Want to Hold Your Hand" was rush released on 26 December. On 7 January 1964, Vee-Jay's board of directors met for the first time since the single was released, and it discussed the Beatles' material it had in the vault. Desperate for cash, the board decided to release Introducing... The Beatles, even if it meant legal trouble in the future.
Metal parts were already at Vee-Jay's three primary pressing plants, and 6,000 front covers were already printed. But it had no back cover prepared. So, as a stopgap, the label used a back cover slick made from one side of its standard inner sleeve, consisting of full-colour reproductions of the covers of 25 "other fine albums of significant interest". This cover is known by collectors as the "Ad Back" version and is highly sought. A second stopgap back cover was used when the "Ad Back" slicks were exhausted; because it is all-white with no printing at all, it is known by collectors as the "Blank Back" edition and is also very rare. Finally, third editions contain Vee-Jay's official back cover, with Introducing The Beatles near the top and the song titles in two columns underneath. All of these were available on the market within days of the 10 January release date. Also in January, "Please Please Me" was reissued as a single, this time with "From Me to You" as the B-side.
But on 16 January 1964, less than a week after Introducing... The Beatles was released, Vee-Jay was served with a restraining order stopping further distribution. Beechwood Music, Inc., Capitol Records' publishing subsidiary, owned the American publishing rights to "Love Me Do" and "P.S. I Love You", and because the two songs had not yet been officially released in the US, Beechwood refused to issue a license for Vee-Jay to release them. Approximately 80,000 copies of Introducing... The Beatles had been released with the two songs on them, with only 2,000 or so in stereo.
To circumvent the restraining order, Vee-Jay quickly reconfigured Introducing... The Beatles. It removed "Love Me Do" and "P.S. I Love You" and replaced them with the previously omitted "Ask Me Why" and "Please Please Me", though some pressings of the album did not alter the track list. The new versions were prepared in late January and began appearing in stores around 10 February 1964.
Because of the initial restraining order, version two of Introducing... The Beatles did not enter the Billboard charts until three weeks after Capitol's Meet the Beatles! album. Once it did, it quickly rose to the number two spot, where it stayed for nine straight weeks. It also peaked at number two in Cash Box, and it got to number one in Record World magazine. This success inspired a host of other Vee-Jay releases. First came the album Jolly What! England's Greatest Recording Stars: The Beatles and Frank Ifield on Stage issued on 26 February, containing the Beatles tracks "Please Please Me", "From Me to You", "Ask Me Why" and "Thank You Girl" from the 1963 singles and Introducing..., and other tracks from Frank Ifield. The rereleased single "Please Please Me" rose to number three on the Hot 100, Cash Box and Record World. Soon after, "Twist and Shout" was released 2 March on the subsidiary Tollie label with "There's a Place" as the B-side, and "Do You Want to Know a Secret", with "Thank You Girl" on the B-side, was issued on 23 March. Both singles went up to number two on the Hot 100, with "Twist and Shout" reaching number one on both Cash Box and Record World. Also a Beatles EP titled Souvenir of Their Visit to America was released by Vee-Jay on 23 March, featuring "Misery", "A Taste of Honey", "Ask Me Why", and "Anna".
Even with the replacement of the two Beechwood Music songs, Vee-Jay and Capitol battled in court throughout the early part of 1964. Injunctions against Vee-Jay's album were issued, lifted and restored more than once. Because the album was often pressed quickly between restraining orders, there are almost two dozen different label variations, including mono and stereo copies, manufactured at numerous pressing plants. Finally, on 9 April 1964, the two labels settled. Vee-Jay was granted a license giving it the right to issue the 16 Beatles' songs it controlled, in any way it saw fit, until 15 October 1964. At that time, its license expired, and all rights would revert to Capitol. During the time Introducing... The Beatles was available, it sold approximately 1,300,000 mono copies and approximately 41,000 stereo copies. Because only 3.1 percent of all of the LPs were in stereo, true stereo copies are rare.
After the settlement, the Beechwood songs were issued by Vee-Jay as a single, on 27 April on Tollie. "Love Me Do"/"P.S. I Love You" rose to become the Beatles' fourth number one single on Billboard and their fifth on both Cash Box and Record World.
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