Due to the opening line of its chorus, the song was confused with another OMD track – "Heaven Is", a song first performed in 1983 and eventually released on 1993's Liberator – on file sharing services such as Napster.
Although "So in Love" was the first single from Crush, it was one of the last songs written for the album. It was originally dropped until band member Martin Cooper persuaded Andy McCluskey and Paul Humphreys to make a demo for the song. Andy McCluskey said it was about the painful end of a relationship. It was their first hit in the United States, after five years of trying to "break" the States.
The first approximately 50,000 copies of the 7" singles were released as a limited edition double-pack in a gatefold sleeve. There were four different 12" singles released, and one of these was also released as a picture disc. The first issue had the normal version of the song on the A-side, with an extended version of "Concrete Hands" on the B-side. Later issues included remixes of "So in Love" on the A-sides. Three remixes were made: the "Extended Version", "New Extended Version", and the "Brand New Extended Version", also known as the "Special American Dance Remix".
The official music video for the song was directed by Andy Morahan, and filmed on-location in Spain.
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